Sesema Public Relations joins Edelman’s affiliation network, 14 January 2008

In a bid to position itself for an exciting and challenging future ahead, Alima Atta, the youthful and vivacious MD of the company has announced that Sesema has entered into an affiliation with Edelman PR, one of the world’s largest PR agencies.

Edelman PR is a worldwide agency with experience spanning over fifty years, which has built a reputation on creating breakthrough strategies and programming that delivers valuable results to clients.  Over the years it is, and has remained the only independent PR global firm; which means that unlike other firms, it isn’t owned by Wall Street or a consortium of other organizations. This independent spirit is the key factor that has made Edelman stand out above their other contemporaries. It has carved a niche for itself as a firm that likes to listen, question and evaluate with an open mind and still remain unrestrained by conventional wisdom or practice.

Speaking on the affiliation, President & CEO, Edelman Europe, David Brain said, “The affiliation with Sesema PR is a welcome development for us and an opportunity to have a presence in West Africa. We believe we have found a PR firm that shares the same values as us, and has the same passion for excellence as we do. The possibilities I daresay are endless.”

Edelman’s clientele list is a clear indication of how established and respected the company is. Some of its clients include Pharmaceutical giant Pfizer, Sony Ericsson, Johnson & Johnson, Shell, The Discovery Channel, L’Oreal, and other well known international and multinational companies the world over.

Commenting on the affiliation, Alima Atta, MD of Sesema PR said “Edelman has a history of distinction, quality and diversity. Our association with them gives us an enviable edge and repositions us to provide superior services.”

The affiliation will not mean a name change for Sesema; the company will remain Sesema PR but will have the tagline ‘an affiliate of Edelman PR’.

Sesema PR presently has clients such as Kia Motors, Philips Electronics both of which fall under the DANA group of companies, The Palms Shopping Mall, Lotus Capital, AMSCO, the UNDP and IFC initiative amongst others.