Ericsson appoints Sesema PR as communications agency, 1st February 2008

In line with an increasing scope of work, Ericsson called for a pitch to take care of its Marketing & Communications activities. During a rigorous selection procedure which involved a number of agencies the end of the first round saw the reduction of the agencies to two. Sesema PR was adjudged to be the most closely aligned to the objectives and aims of the organization.

Olabode Sowunmi, the Marketing and Communications Manager, Ericsson (West Africa), said “In the time past we had our agency focus more on corporate communications with a bias for PR but now the business dynamics has necessitated a change of scope.” He summed up his company’s expectations by saying, “We have no doubt that Sesema PR will deliver the necessary mileage that we expect of our chosen Marketing & communications Consultancy. With the Company’s vivid interpretation of the PR brief, and grasp of Ericsson’s products and services, we believe that we have made the right choice.”

Ms Alima Atta, the Managing Director of Sesema PR, commented, “It was a long process but well worth it.  Our experience in technology PR will undoubtedly stand us in good stead and I look forward to a long and mutually beneficial relationship with Ericsson.”

By winning this account, Sesema PR has added Ericsson to its list of new clients which includes The Apprentice Africa, (The African version of Donald Trumps popular business reality TV show) and SAS, world leader in business intelligent and predictive analytic software.  Sesema currently works for Lotus Capital and The Palms Shopping Mall; and carries out projects for Coca-Cola and PZ. 

Only recently the company became an affiliate of Edelman, the world’s largest agency and top Information Technology PR Consultancy.

Ericsson is the world's leading provider of technology and services to telecom operators. The market leader in 2G and 3G mobile technologies, Ericsson supplies communications services and manages networks that serve more than 120 million subscribers. The company’s portfolio comprises mobile and fixed network infrastructure, and broadband and multimedia solutions for operators, enterprises and developers. The Sony Ericsson joint venture provides consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of ‘communication for all’ through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 70,000 employees generated revenue of USD 27.9 billion (SEK 189 billion) in 2007. Founded in 1876 and headquartered in Stockholm, Sweden, Ericsson is listed on the Stockholm, London and NASDAQ stock exchanges.