MAY

2012

Edelman names Cornelia Kunze as vice chairman, Asia Pacific

-Culled from Campaign Asia Pacific

Cornelia Kunze, currently chief executive officer of Edelman Germany, will move to Mumbai as vice chairman of Edelman Asia Pacific, supporting president and CEO David Brain in expanding the agency's presence in the region. The appointment is effective 1 October.
Kunze will be charged with developing the agency's consumer and brand planning offerings throughout the region.

Brain, who worked with Kunze for seven years in EMEA, called her a "great brands thinker" and one of the best leaders he has worked with. The hiring is part of an effort to help the agency "stand toe-to-toe with CMOs and talk strategy", Brain told Campaign Asia-Pacific. (More)

TECH POINT: 5 little-known, powerful LinkedIn tool

Culled from PRDaily

In a recent study of 5,000 B2B and B2C businesses, HubSpot found LinkedIn was 277 percent more effective at bringing in leads than Facebook and Twitter, with a whopping conversion rate of 2.74 percent.
Yet, many businesses ignore LinkedIn.
This under-used tool offers businesses the opportunity to create real results, but many organizations don't use the network to its full potential.
Follow these tips to squeeze more marketing juice out of this major social network (more)

JOKES!!!

Second Chances...
A middle aged woman has a heart attack and is taken to the hospital. While on the operating table she has a near death experience. During that experience she sees God and asks if this is it. God says no and explains that she has another 30 - 40 years to live. Upon her recovery she decides to just stay in the hospital and have a facelift, liposuction, breast augmentation, and a tummy tuck. She even has someone come in and change her hair colour. She figures that since she's got a not her 30 or 40 years she might as well make the most of it. She walks out the hospital after the last operation and is killed by an ambulance speeding up to the hospital. She arrives in front of God again and asks, "I thought you said I had another 30 - 40 years ?"
God replies, "Sorry, I didn't recognize you."

IN THIS ISSUE

PR Tips

HR Tips

Tech Point

NIGERIA: 2012 REPORT TO EXPLORE PLANS FOR DEVELOPING PIPE-MILL INDUSTRY

Nigeria is planning to set up its own pipeline industry to boost domestic employment and also to enhance GDP, according to the Executive Secretary and CEO of the Nigerian Content Development and Monitoring Board (NCDMB) Ernest Nwapa. (more)

MOBILE FINANCIAL SERVICES COMMUNITY- CELEBRATES 10 YEARS OF BANKING THE UNBANKED

The mobile financial services community is today celebrating 10 years of banking the unbanked. The world's first mobile financial service in a developing economy went live ten years ago in Africa. Launched by Celpay in Zambia in 2002, and powered by Fundamo.(more)

HR TIPS: CHANGE MANAGEMENT

Managing change means managing people's fear. Change is natural and good, but people's reaction to change is unpredictable and irrational. It can be managed if done right. Change can be upsetting to employees. (more)

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