APRIL

2012

5 REASONS ONLINE PR IS THE GREAT EQUALIZER FOR SMALL BUSINESSES

CULLED FROM MEDIA RELATIONS BLOG

Operating a small business can be daunting enough without having to compete against the already established companies in your industry. However, with online PR, you can quickly gain a firm footing and begin to assert your company's presence. Despite their size, small businesses have several advantages over their larger sized counterparts:

• Small Businesses are much more nimble
• Online PR is best if done incrementally,doesn't require large resources up front
• Creativity levels the playing field
• Online PR is still a relatively new field
• Success can come quickly, if you're sharp (More)

TECH POINT: 10 GOOGLE TOOLS YOU (PROBABLY) NEVER KNEW EXISTED

CULLED FROM ADAMVINCENZINI.COM

It feels like Google launches a new product every time I turn on my laptop. And they tend to fit into two distinct categories:
1. Incredibly useful
2. Incredibly bizarre
Fortunately, most of these products are free so we're not in much of a position to complain. (more)

JOKES!!!

Marriage Attire
A little boy at a wedding looks at his mom and says, "Mommy, why does the girl wear white?"
His mom replies, "The bride is in white because she's happy and this is the happiest day of her life."
The boy thinks about this, and then says, "Well then, why is the boy wearing black?"

IN THIS ISSUE

PR Tips

ADMIN Tips

TECH Point

MOBILE PHONES OFFER HUGE MARKETING OPPORTUNITY IN NIGERIA

Mobile media consumption is continuing to grow exponentially in Nigeria and, indeed, across much of the African continent. That's according to research conducted by InMobi - the largest independent mobile advertising network - which revealed growth of 37% in mobile advertising impressions on its Nigeria mobile network for the first three months of 2012.. (more)

ADMIN TIPS: OFFICE ARRANGEMENTS

My stay at Sesema PR, a leading Nigerian Public Relations firm, has made me a near-perfectionist. This is because of the attitude and positive energy Alima Atta, the Managing Director, and the rest of my senior colleagues bring to bear when carrying out their duties. As the Administrative Assistant, part of my job routine is to ensure the office is well. (more)

Sesema PR @ 10

Tune in to Smooth 98.1FM every Friday at 5.15pm and listen to Talk Business with Alima or stream live at www.smooth981.FM

contactUS

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