The New Stuff

Using PR with Marketing

The differences between PR and marketing may seem blurred, yet each has its own part to play in organizational success. Us PR to support marketing activity and co-ordinate these two distinct disciplines for maximum impact.

Fitting PR into the marketing mix

Marketing involves developing the right product at the right price, getting it to a place where consumers can buy it, and promoting it so that they know about it. These components are known as the marketing mix, or the four Ps: product, price, place, and promotion. PR is often seen as the fifth P of the mix, standing for Perception. Consumers prefer to do business with organizations they hold in high regard, and effective PR builds positive perceptions, creating a fertile environment for successful marketing.


For maximum impact, PR and marketing activity should be coordinated. When the marketing department advertises new products and services, reinforce the campaign by attracting favorable editorial coverage. Use your company’s website as a marketing tool as well as PR vehicle. Create ideas for journalists with press releases, background information, and press photographs for downloading. Combined PR and marketing campaigns can be worth far more than the sum of their individual parts.


Events Management: At Sesema, events are designed to meet each clients need and individual expectation. We strive to ensure our client’s desire and vision is carried out with our input and imprint to deliver well managed, aesthetically appealing, stylish events. We work with renowned vendors to achieve the best results. Some of these services include: Logistical requirements, Protocol management, Entertainment, Sounds and Visuals, Decor and design, etc

To us, an event is not just a gathering but an experience.  Contact us today:[email protected]; 0700SESEMAPR.

Recently Published


8 things your brand can do to manage a social media crisis

Social media can be a useful tool to build your company brand or a ...


Broll Nigeria appoints new CEO

Broll Property Services Nigeria, the country’s leading Property ...


4 Press Release Check List

In writing press releases there are certain items that should not be ...


7 tips for Public Speaking

7 tips for public speaking that apply to shining at work, and just ...


Caring for Customers

Excellent client care is at the very core of effective PR. Your ...


5 easy Steps to Building Relationship with the Media

Journalists are vital in the practice of public relations. PR ...


Producing Publicity

Effective printed materials is key to successful PR. Learn to write ...


Reputation Management in Public Relations

Public Relations is deemed as a way of creating a relationship with ...


How to Take on Tech Work at Your Current Job (No Matter What You Do)

Have you fallen in love with tech, but found yourself stuck in a ...