The New Stuff

Reputation Management in Public Relations

Public Relations is deemed as a way of creating a relationship with the public as obvious as that it sounds, but that is what PR does for an organisation. PR aims to raise the profile of an organisation by promotion and publicity in the media. We cannot expect PR to fully save a company’s reputation, but we can understand that public relations will help to maintain and uphold a reputation as much as it can.

PR Can:

  • Create impressions
  • Reinforce brand/shape reputation
  • Educate and inform
  • Support sales and marketing
  • Heighten visibility

PR Can’t:

  • Hide the truth
  • Mask reality
  • Deliver products
  • Solve credibility problems
  • Fix product, service or support issues


Jerrywright Ukwu
Career: Journalism
Interest: Writing


“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Abraham Lincoln

At Sesema Public Relations, reputation management and brand loyalty are our areas of specialisation. With our one team approach, we work with the clients end goal in mind. Who you think you are and who people think you are, are two very different aspects which as a PR agency we marry together to create the essence of a credible brand. Some of our practises include:  Technology/Telecoms PR, Consumer PR, Reputation Management/Corporate PR, Investor Relations/Financial PR, Public Affairs/Lobbying, Crises and Issues Management amongst others. Contact us today: [email protected]; 0700SESEMAPR.

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