Philips wants to put consumers in a position that they are confident that they are purchasing an original Philips product. According to local media reports the Standards Organization of Nigeria stated that in 2011, about 85 percent of goods in circulation in Nigeria were substandard and counterfei...
Facebook vs Twitter I begin this series by looking at two giants in the social media space, Facebook and Twitter. In this article, we will look at some facts and figures about these two social media platforms and then look into how best they can be utilized for marketing, advertising, communicatio...
Some where in Rawalpindi Pakistan (see coordinates here), team Android are taking a piss on team Apple. It may look like a normal google map when you search for this location but when you zoom in, something amazing and witty appears: A clear picture of the android icon appears taking a piss on the a...
Consumers aren’t using catalogues, radio advertising, direct mail or trade shows to make decisions any longer—at least, not at nearly the rate they once did. Social media, content marketing, apps and personalized advertising are in. Whether you’re a seasoned marketer, small-business ow...
On the 28th of March 2015, over 29 million Nigerians stepped out to determine who will be the next president of her nation. This was amidst a backlash of their desire to end the insurgency by Boko Haram that has been the country’s major talking point globally for the past 3 years, a collapsed stoc...
Events are, by nature, social affairs. People attend events so they can meet, interact, and share with their peers. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so ma...
The emergence of social media has paved way for many entrepreneurs and organizations to build their business at their own comfort. It is an easy way to reach your audience at any point in time and interestingly at a little or no fee at all. The tips below will give you better insight in achieving [&...
Social media can be a useful tool to build your company brand or a nail in its coffin. Crisis are inevitable and It makes far more sense to be prepared in advance and have a predetermined plan of attack. 1. Have a plan Every brand should have a social media policy and a community management plan...
Wins Best Emerging Airline on Social Media Award at the SimpliFlying Awards Named ‘Most Influential Brand in the UAE’ on LinkedIn Reaches historic milestone of one million Facebook fans globally Launches new Pinterest brand account Etihad Airways is celebrating social media success after being n...
“PR photography means making the editor say: “We’ve got to use this pic!” Pictures tell a story and it appeals to a reader before they decide to read an article. According to Bob Lisbon from Luminate, “We live in the age of the “camera in everyone’s pocket” and with more ...
Headlines: A social media release’s headline is what catches a reader’s attention, what improves its ranking in search results, and what helps it go viral on social networking sites. Headlines should be short, straight to the point and also keywords should be used in the titles. Body Copy: I...
We are doing it again at Sesema! Each year since 2007 we have sought to educate and empower a handful of people whether through a conference, seminar or internships at our offices. This year we are starting a #Twitternship, which is basically a one month internship that will be acquired via Twitter ...