How to Optimize PR for the Web
“People who write web copy often write for a particular audience: customers, or analysts, or journalists. But there’s an extra audience you should always consider: search engines.” Lee Odden is a man with a message: write to your audience. Of course, PR pros knew that already. If we’re pitching to a tech publication, we talk...
How to mind your (media relations) manners online
The manners your mother taught you might seem like common sense, but no one is too busy for a quick reminder of the idiosyncrasies of common decency. Like many of you, the majority of my work in consumer PR is conducted online, so it’s important to pay attention to how we’re communicating in this space....
