Hello, I’m Agent F, reporting for SPR. While many industry pundits like to talk about bad campaigns, I’m totally fascinated by interesting activities by individuals and brands that are able to deliver brand essence. Therefore, every week I will be analyzing the top PR campaigns around the world ...
So you’ve got a big presentation coming up and you don’t want to mess it up. Here is a comprehensive checklist of things you can do to ensure it goes on smoothly. Know your presentation material thoroughly: This is the first rule of any presentation and although it seems pretty obviou...
Do you have what it takes to be the next pearl look queen? Opportunity is here for you!!! Download application form on www.pearllook.com, print it out, fill it and come with it during casting. Registration is free!!! Criteria: Participant must be between the age of 18 and 26 years old Enugu casting...
If we don’t stand up for children, then we don’t stand for much. The old woman looks after the child to grow its teeth and the young one in turn looks after the old woman when she loses her teeth If you love your child/children, if you love your country, if you love [&helli...;
What does it mean to be healthy? Being healthy is a state of complete physical, mental and social well-being and not merely the absence of diseases or infirmities. If you are reading this, then there is a high chance that you can stay healthy without necessarily visiting the GYM every day. Simple fa...
Do you get nervous before presentations, have you got presentation jitters?Join the crowd. You are not alone. However, what you do about it can set you apart from the crowd. Here are six tips that will help you overcome your jitters and make you glow with confidence at your next presentation. Pr...
Consumers indulge brands for different reasons; some for brand appeal, in terms of appearance, promise and personality, some for marketing engagements and services, others for confidence in experience, social initiatives; all of which represents a brand’s identity. In 2014, several brands in the N...
When you are on live television for a media interview, there is no boundary to making an error. Not listening carefully to the presenter’s question can be costly and can even generate negative headlines. What should you do in this situation? Many experts and managers attend a media training progra...
Since the emergence of new media, public relations success is taking a new dimension. It used to be measured by only getting your client’s name in a local newspaper but now it means more than that. Developing clever content on social media, making hashtags trend and creating buzz are a win in toda...
Facebook vs Twitter I begin this series by looking at two giants in the social media space, Facebook and Twitter. In this article, we will look at some facts and figures about these two social media platforms and then look into how best they can be utilized for marketing, advertising, communicatio...
First, let’s start by defining some terms: ‘Opportunist’ Being in the position of taking advantage of opportunities, situations and circumstances to improve things for self. ‘Market’ Market can simply be defined as the way companies interact with consumers to create relationships th...