On making a ruckus in your industry

Bring forward a new idea or technology that disrupts and demands a response

Change pricing dramatically

Redefine a service as a product (or vice versa)

Organize the disorganized, connect the disconnected

Alter the speed to market radically

Change the infrastructure, the rules or the flow of information

Give away what used to be expensive and charge for something else

Cater to the weird, bypassing the masses

Take the lead on ethics

(Or you could just wait for someone to tell you what they want you to do)