Have you applied to dozens of jobs and received no callbacks?

Assuming your résumé is flawless, here are some easy ways to get noticed and score an interview.

1. Create and maintain your own blog.

The purpose of this blog should be to position yourself as a thought leader in your area of interest (fashion, crisis management, sports, corporate responsibility, etc.). Use a clean and simple free blog template, such as WordPress or Tumblr.

In addition to your articles and tips about topical interests, you can comment or analyze existing news or features. Be sure to include an About Me and Résumé page where you can include your professional biography, career goals/aspirations, and your formal CV.

Feature your blog site link and content information on your résumé as this is relevant experience that shows your capability in social media.

2. Get published.

There are thousands of online news and blog sites looking for content. The submission process for well-written articles is simple. Be sure to read the sites to understand the writing style and format before submitting your article for consideration. Include with your submission a short biography (under 25 words) and a link to your blog.

[Editor’s note: Want to write for PR Daily? Pitch us by clicking here.]

3. Read, follow, and engage with blogs, news sites, corporate sites, Twitter feeds and LinkedIn groups in your professional interest areas.

Comment on interesting articles, repost links, and be sure to use these sites to post your blog articles and videos. Meaningful comments to blogs or articles of interest are appreciated by authors and may result in an ongoing dialogue that could turn into a professional lead or reference.

Here are four tools to help you follow through with these tips:

Create a better résumé. Great tools to help you to produce an amazing online résumé—just in time for the May hiring cycle.
Write an irresistible cover letter. A variety of sample résumé and cover letters.
10 tips for landing your PR dream job.
How to write engaging blog posts. The no-fail guide to writing popular blog posts.

Lorra M. Brown is an assistant professor of public relations/professional communication at William Paterson University in Wayne, N.J. She serves as the internship coordinator and advisor to the Student Public Relations Association. Prior to her faculty position, she held senior-level positions at Ogilvy Public Relations Worldwide and Weber Shandwick Worldwide. A version of this story appeared on www.lorrabrown.com.

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