Lagos, Nigeria – Friday 23rd November, 2012 – Smirnoff, the world’s No. 1 selling vodka and ready to drink brand is getting the party started for Nigerians in the run-up to the festive period.  In true party style, Smirnoff is bringing the very best in international entertainment and fun to our doorstep with the return of Smirnoff Midnight Circus.  This year, Smirnoff is presenting an incredible series of party events including the 3D disco – a fusion of music, art and video and Illuminato – a party themed on ultra violet, neon, light and dark.


The plans for this year’s Smirnoff Midnight Circus were unveiled to the media, stakeholders and Smirnoff fans at an exclusive VIP party at the freshest addition to the Lagos Island Club scene, N-tyce.  Guests at the event were given a chance to learn the art of mixing from top Smirnoff mixologists and how to enjoy Smirnoff at its best, with live performances from three of the hottest up and coming artists in Nigeria, Davido, Danny Crane and Olamide and great music from DJ Spin’all.


Speaking at the event, Austin Ufomba, Marketing Director, Guinness Nigeria PLC said: “As always, Smirnoff brings the best in international nightlife to entertain its fans and with these themed events, we are once again pushing the boundaries of the party experience to ensure a night Nigerians will never forget.  When fans are looking to have fun and party, we want them to always choose to do so with Smirnoff.”


Smirnoff Vodka and Smirnoff Ice will be giving party-goers the chance to see nightlife in a completely different way at the Smirnoff 3D Disco which kicks off in Calabar on 14th December and Lagos on 15th December.  Smirnoff will then be lighting up the lives of party lovers in Lagos and Abuja in March, with Illuminato, two spectacular neon, light-themed parties.


No Smirnoff party would be complete without the triple distilled and 10 times filtered vodka, and alongside these exclusive events, Smirnoff will be hosting Smirnoff Start the Night Sampling Sessions at the hottest bars and clubs across the nation.  These mixology sessions will give Smirnoff fans a chance to learn more about Smirnoff Vodka and Smirnoff Ice through a series of mixology master classes by Smirnoff experts, who will show fans how they can best enjoy Smirnoff - mixed with orange juice, tonic or other soft drinks to make great tasting cocktails.  These sessions will give Smirnoff fans a chance to discover all the ways to enjoy the nation’s purest premium vodka and Smirnoff Ice, ready to drink vodka.


Smirnoff also launched a new social media initiative in an effort to connect with its fans to make sure it continues to give fans what they enjoy the most.  Smirnoff Party Central is an interactive page on Facebook for fans to engage with their favourite vodka.


Felix Ewenmadu, General Manager, Diageo Brands Nigeria, added that the Smirnoff brand is all about connecting with people whether through great gatherings or through social media platforms. “As well as bringing Smirnoff fans the biggest and best parties, we are also ensuring that we can connect and get involved with them in new and innovative ways. The launch of Smirnoff Party Central on Facebook is one way for us to ensure that our fans can keep up to date with all our exclusive Smirnoff related news including updates on Smirnoff Start the Night Sampling Sessions, the hottest parties and events, share images and experiences, access tips on hosting the best parties and be rewarded in a way that Smirnoff can.”


For your chance to be in the know, keep up to date with all the latest party news, send in your party tips and questions, win prizes and ‘Be There’ at the best parties, make sure you ‘like’ the Smirnoff Nigeria Facebook page at and follow Smirnoff on twitter (@SmirnoffNg).


Always remember to enjoy Smirnoff responsibly – strictly 18+. For more information on our brands please visit Also visit for more information on education and enlightenment on responsible drinking.




The Smirnoff word and associated logos are trademarks. © 2012 The Smirnoff Co.


About Smirnoff Midnight Circus

Celebrating unique nightlife experiences in more than 25 countries across the world, the Smirnoff Midnight Circus is a global tour that is a collection of ideas that celebrate the newest and most extraordinary spectacles in nightlife.


It is not a circus in the traditional sense of the word, but a modern interpretation in collaboration with influencers and cutting-edge artist.  This is the newest initiative to support the brand’s mission to inspire consumers to try something new and discover the most unique and interesting nightlife from around the world


About Guinness Nigeria and Diageo

Guinness Nigeria Plc was established in 1950, making it one of the oldest companies in Nigeria. Listed on the Nigerian Stock Exchange in 1965, and with a shareholder base of over 75,000 shareholders, it is also one of the foremost quoted companies in Nigeria. The company built its first brewery in Ikeja in 1962, and currently has facilities in Ogba, Benin City and Aba.


Included in its portfolio are such acclaimed brands - Guinness Foreign Extra Stout, Guinness Extra Smooth, Malta Guinness, Harp Lager beer, Gordon’s Spark, Smirnoff Ice, Satzenbrau Pilsner, Harp Lime, Dubic Extra Lager and Malta Guinness Low Sugar.


The company directly employs over one thousand people in its operations, and indirectly supports employment in local communities through supply to the company, and the marketing and distribution of its products.


As part of its Sustainability & Responsibility programme, Guinness Nigeria Plc actively seeks to positively impact the communities in which it operates. The Company’s CSR initiatives include its Water of Life Programme, which is focused on providing portable water to needy communities. The Guinness Eye Hospitals in LUTH and Onitsha remain some legacies of the company’s community involvement.


Guinness Nigeria Plc is a member company of Diageo Plc; the world’s leading premium drinks business with an outstanding collection of brands such as Johnnie Walker, Smirnoff, J&B, Baileys, Cuervo, Tanquery, Captain Morgan etc.


For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit


Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.


Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at


Celebrating life, every day, everywhere.