GETTING ‘BUSINESS CASUAL’ RIGHT
By Folashade Adehinle Most structured organizations have a dress code policy in place; however this can be hard to implement. The difficulty lies in the definition of “how casual is casual” or “where does one draw the line?.” Unfortunately, a dress code cannot be set in stone, because what is considered appropriate varies by workplace,...
Are you a new start up? Before you spend on advertising, read this!
By Betty Abang You have the right product/service. You have fixed your price. You are ready to go to the market and now you have to decide about publicity including creating awareness for your awesome product/service. What do you do? Before I proceed, let me take you through the science of how the mind works....
You don’t want your story edited? Use an advertorial!
By Adeolu Isadiran An advertorial cuts between an advert and PR. The term ‘advertorial’ is a blend of ‘advertisement’ and ‘editorial.’It is an advertisement designed to simulate editorial content, whilst at the same time offering valid information to prospective clients. Often times, it contains more information and is paid for. A lot of times, clients...
#Friday Humour
The Good Old Days A sales clerk asked his boss how to handle people who complained about the current prices compared to the low prices in the good old days. “Just act surprised and tell them you didn’t think that they were old enough to remember them.” Stop Being Late To Work Tom had...
Helping your PR agency with their work
If you are a client that has worked with a PR agency before, then you probably raised a brow at the topic ‘Helping your PR agency with their work.’ Well, you really shouldn’t worry and here is why: Your PR agency is your partner-in-progress. Though the partner model is yet to be fully embraced in...
Tracing the Origin of Public Relations
Public relations began to emerge as an identifiable industry in America in the early part of the 20th Century. From the mid-1800s onward there had been a rapid consolidation of wealth and power into the hands of big business resulting in systematic abuses of that power on their part. By the turn of the century...
Leveraging on brand ambassadorship for brand awareness/acceptance
With the high rate of celebrity endorsements these days, it is safe to assume that advertising agencies in Nigeria seem to believe that brand communication messages delivered by celebrities and famous personalities generate a higher appeal, attention and recall, than those executed by non-celebrities. Indeed, the quick message-reach and impact are all too essential in...