What is media training and why is it necessary? [Part2]
So back to media training… Today I want to focus on what the training entails so that you have a clearer idea of the benefits. Media training involves learning how the media works – from the structure of a publishing house, to what journalists want, and everything in between. It is important for you to...
What is media training and why is it necessary? [Part1]
What is media training and why is it necessary? Most people will go through life without being exposed directly to the media. Most people don’t give a second thought to the interviews they see in the papers or on TV, other than of course to believe most of what they see. After all if you...
Tips for dealing with stakeholders
DEALING WITH CLIENTS: Protocol demands that we must be polite to clients. This doesn’t mean you cannot stand up for yourself. The following are key: 1) Respond in a timely manner via email or phone. A phone call must be followed with an email to reiterate what you said and ensure it is correct. It...
Cause Marketing and its course…
What is cause marketing and where did this buzz word come from, you may ask. According to Wikipedia, cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit. Cause marketing differs from corporate giving (philanthropy) as the latter...
PR BUDGETS AND COSTS
By Alima Atta How much to charge? How to charge? Quantifying PR has always been a challenge and is a topic of great debate and consternation for PR firms. We often have to defend our budgets because the general belief is that it is intangible and therefore should be cheap. It is funny though...
Stakeholder Management
A construction company in Nigeria, with the aid of the state government, recently erected a toll gate in a part of the country with commuters expected to pay toll fees each time they passed through. A large number of people kicked against the initiative at the initial stage, causing its suspension. However, following increased communication...
9 traditional media trends affecting PR
You can always count on the Pew Research Center to hit a bull’s-eye when it comes to tracking important media trends. I’ve highlighted nine media trends from their most recent report “In Changing News Landscape, Even Television is Vulnerable” that will impact PR, marketing, and business professionals who depend on traditional media. The opening paragraph...