Celebrating 10 years in the business of Communications. Sesema PR Ltd turned 10, April 1, 2012. From its humble beginings as a small agency offering traditional PR services in Nigeria, the company now also serves Ghana, and offers IT & Digital and Market Research services.

In 2007 we became the Nigerian affiliate to Edelman, and in 2009 the agency was awarded the 'Best PR Practise' award by the school of MassCom at Lagos State University.

The Wonderful World Of PR

2013 Edelman Trust Barometer Finds a Crisis in Leadership

…………….Less Than One in Five Trust Leaders to Tell the Truth Culled from Edelman, the world’s largest public relations firm Less than one in five respondents in the 2013 Edelman Trust Barometer believes a business or governmental leader will actually tell the truth when confronted with a difficult issue. This lack of confidence in traditional...

WHEN SILENCE ISN’T GOLDEN

By Betty Abang In my time in PR, I have observed an aversion for the media and media persons by some top level executives. Perhaps false media representations, distortion, and outright falsehoods which have been the experience of some of these executives have led to the entrenching of this feeling. In spite of this, for...

Journey of An Entrepreneur: Alima Atta, MD Sesema PR

“Ten years and counting…and each day is different from the next. What an exciting industry this is” ~ Alima Atta VENTURES AFRICA – 10 years ago, Alima Atta sat in a room in her mother’s office and began Sesema PR, a public relations and marketing communications consultancy that provides services to its West Africa clientele. 10 years...

HOW COMPANIES CAN SUSTAIN RELEVANCE DURING FESTIVE PERIODS

By Betty Abang Now it’s that time of the year; lots of relaxation, so much to eat and drink, reunions, love in the air, and people generally having fun. For some businesses, the festive season is usually the peak period of activities; while for some, there is a relative lull. Whatever category your business falls...

FEAST BUT DON’T FORGET

By Alima Atta So another year has come and gone and we are going to spend the next two weeks overeating, overspending and generally overindulging.  January will come and we will complain about being broke and being overweight.  Yet we will do it again come December 2013.  Talk about not learning from experience!  Christmas is...

What PR is All About

Hi there! Having listened to the feedback we are getting about our newsletter we have decided to take some of it on board.  As much as you all love to hear our news it appears some of you are still unsure of what we do!  PR! What is it all about?  I have actually written...

What is media training and why is it necessary? [Part3]

The last word on media training…. The last two areas I would like to focus on within media training are message development and role playing. Without identifying and articulating your messages you cannot communicate effectively. Without sharing your messages with your staff, they cannot understand the value of your brand.  As part of media training...

HOME DÉCOR TIPS FOR THE FESTIVE SEASON

By Irene Isichei It’s just a few weeks to Christmas and it is the time to get inspired for that awe-inspiring festive décor! Get set to discover ideas for dressing up your Christmas tree, setting out decorations, painting the house and creating center pieces. Today, we will focus on outdoor Christmas decoration. Christmas Outdoor Décor:...