- Sesema PR was tasked with the responsibility of preparing a Report/ Review of MTN’s CRS activities and projects in the year 2015 and promoting publication on reputable media platforms; with a view to creating a favorable public perception for the brand
- Articles were disseminated to 20 top tier publications
- Daily media monitoring was conducted resulting in the compiling of over 50 coverage
- Analysis of Coverage
MTN Nigeria is part of the MTN Group, Africa’s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt.
MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria.