• Home
  • Press Releases
  • Newsletter
    • The Wonderful World Of PR
    • HR Tips
    • Tech Point
    • Diaries
    • Jokes
    • Non Gamstop Casinos
    • Casino Non Aams
    • Casino Non Aams
    • Non Gamstop Casinos
    • Best Non Gamstop Casinos 2025
    • Best Casinos Not On Gamstop UK
  • Newspaper Review
  • Sesema Over The Years
  • 678
    Twitter Followers
  • 912
    Facebook Fans

The New Stuff

Sesema PR · The Wonderful World Of PR
Nov 22

The place of research in crisis management


By Abiola Olaonipekun

Crisis management involves dealing with threats before, during, and after they have occurred. It is a discipline within the broader context of management consisting of skills and techniques required to identify, assess, understand, and cope with a serious situation, especially from the moment it first occurs to the point that recovery procedures start. But how does research come into crisis management?

Research as we know is the systematic investigation into and study of materials and sources in order to establish facts and arrive at new conclusions. Crisis management on the other hand can be described as a process by which an organization deals with a major event that threatens to harm the organization, its stakeholders or corporate existence. To examine the role of research in crisis management, it is important to note that there are three elements common to any crisis. These are:

  • Danger/threat to the publics or organization
  • element of surprise
  • a very short decision making time

When a crisis occurs, there is a high tendency to jump into conclusion and line of action without proper investigation into all the surrounding dynamics. The research and communications unit should work in proximity to ensure a seamless deployment of action. So, when next there is a crisis (not that we are praying for one), these steps below will come in handy:

Data collection: Get all your facts together - the cause (s) of the crisis, the people affected, the effect on your organisation as well as your stakeholders; financial implication and reputational damage etc. Identify how similar crisis was handled by other organisations in the past and their channels of communication.

Data analysis: Analyze the information gathered with your team. You will also analyze the parameters and effect on your stakeholders. Based on the analysis, determine likely results, effect and options with the team. This will help you strike out least favourable options.

Recommendations: Based on your discussion, make recommendations for your organisation or client. In your recommendation, list plan of actions, mode of communication and ensure uniformity among members of staff.

Learning and reflection: When the crisis is over, reflect on the actions taken. There will be a slight difference in how you planned it and how it eventually unfolds. Document the process and let it serve as a lesson learning experience.

The list above is not exhaustive but it will help you through any crisis. According to Dr. Walter Lindenmann,”When facing a sudden and unexpected crisis, research puts the issues involved into proper perspective through emergency monitoring or polling.”

Tweet

Recently Published

»

4 Steps Firms Should Manage Negative Publicity

It is usually hard to control the press from writing negative news ...

»

Four Ways to Make a Great Conference Meeting for Your Business

For a variety of purposes, many businesses need to schedule ...

»

Organizing Events

Much PR activity is event based, making event management a ...

»

Improve Productivity by Improving Office Design

Whether you’re starting from scratch or refurbishing your ...

»

Developing a Website

With millions of people logging on to travel cyberspace, a website is ...

»

MYTHS AND FACTS ABOUT PR

Urban myths, presented as fact, thrive on the Internet. Tales of ...

»

ETIHAD GUEST OFFERS DOUBLE MILES AND CHANCE TO WIN 100,000 MILES

Etihad Guest, the award-winning loyalty program for Etihad Airways, ...

»

ETIHAD AIRWAYS MAKES SUBSTANTIAL DONATION TO UNDERPRIVILEGED CHILDREN IN MOROCCO

Children at Moroccan Association for The Blind singing the UAE ...

»

ETIHAD AIRWAYS AWARDS US$14 MILLION CONTRACT FOR CABIN CREW TRAINING INSTALLATION TO SPATIAL

Etihad Airways, the national airline of the United Arab Emirates, has ...

Recent Posts

  • 4 Steps Firms Should Manage Negative Publicity
  • Four Ways to Make a Great Conference Meeting for Your Business
  • Organizing Events
  • Improve Productivity by Improving Office Design
  • Developing a Website

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

1 Comment

  • Crisis management training January 9, 2014

    Wow great post! Love to see this post. Keep up sharing more post like this , great explanation.

Leave a Comment

Cancel reply

Your email address will not be published. Required fields are marked *

Sesemma Public Relations

Celebrating 12 years in the business of Communications. Sesema PR Ltd turned 10, April 1, 2012.

Follow us on Twitter

Find out what's happening, right now on Twitter, follow us to know more, we cover the top social media news.

Be a fan on Facebook

We covers the top social media news on topics like Facebook, like us and be our fan on Facebook.
  • 538
    Blog Stuff
  • 0
    All Jobs
  • Mogoze stats and counting!
Copyright 2014 Sesema Public Relations - Company. Design by Sesema: IT/Digital