The New Stuff

4 Press Release Check List


In writing press releases there are certain items that should not be left out as this makes your story shine. Below is a list of checklist that you must verify before sending that story to a reporter.

  1. A compelling headline

A good headline draws readers in. It should be engaging and factually accurate. If you’re unsure where to start or how your headline should sound, browse the web or a newspaper and pick out headlines that really grab your attention. When writing yours, make sure it clearly expresses what your ‘news’ is.

  1. Important facts at the top

Follow the Inverted Pyramid guideline and place all of the pertinent information about your product or service in the first paragraph. Often, the media will not read further if they aren’t interested. Grab their attention right away and you’ll get noticed.

  1. Human element

Adding a quote from your president, CEO or one of your satisfied customers can go a long way in getting your press release noticed. Reporters like stories with a human element to catch reader’s attention. No one wants to speak to a large corporation; they want to speak with a person with whom they can relate.

  1. Contact information

If reporters are interested in your story, they need to be able to contact you! In addition to including your contact information at the top of the press release, make sure to include some additional information about you and your company at the end of the press release in an ‘about’ section.

Recently Published

»

LAGOS JAZZ SERIES 2014

The city of Lagos is set to experience the annual Lagos Jazz Series ...

»

BROLL NIGERIA CELEBRATES 10th YEAR ANNIVERSARY

Lagos, November 14th, 2014 - Broll Property Services Nigeria, the ...

»

ETIHAD AIRWAYS SCORES HAT-TRICK AT THE AVIATION BUSINESS AWARDS 2014

Etihad Airways, the national airline of the United Arab Emirates ...

»

TAKING A STRATEGIC APPROACH

Long-term strategic planning is far more effective than uncoordinated ...

»

6 mistakes public speakers should avoid

Speaking in the public is not an easy task but it is expected that ...

»

8 things your brand can do to manage a social media crisis

Social media can be a useful tool to build your company brand or a ...

»

Broll Nigeria appoints new CEO

Broll Property Services Nigeria, the country’s leading Property ...

»

4 Press Release Check List

In writing press releases there are certain items that should not be ...

»

7 tips for Public Speaking

7 tips for public speaking that apply to shining at work, and just ...