4 Press Release Check List
In writing press releases there are certain items that should not be left out as this makes your story shine. Below is a list of checklist that you must verify before sending that story to a reporter.
- A compelling headline
A good headline draws readers in. It should be engaging and factually accurate. If you’re unsure where to start or how your headline should sound, browse the web or a newspaper and pick out headlines that really grab your attention. When writing yours, make sure it clearly expresses what your ‘news’ is.
- Important facts at the top
Follow the Inverted Pyramid guideline and place all of the pertinent information about your product or service in the first paragraph. Often, the media will not read further if they aren’t interested. Grab their attention right away and you’ll get noticed.
- Human element
Adding a quote from your president, CEO or one of your satisfied customers can go a long way in getting your press release noticed. Reporters like stories with a human element to catch reader’s attention. No one wants to speak to a large corporation; they want to speak with a person with whom they can relate.
- Contact information
If reporters are interested in your story, they need to be able to contact you! In addition to including your contact information at the top of the press release, make sure to include some additional information about you and your company at the end of the press release in an ‘about’ section.