Communication and Humanising Your Brand in the Age of Technology
By Efosa Aiyevbomwan Effective communication is an important aspect of our day to day lives as individuals, societies or business entities. This becomes even more pertinent when we consider the advent of social media and the trend of instant communication which leaves little time for thought and composition. Furthermore, in the corporate world this...
Keep Safe and Travel On: Tips for a fraud-free holiday
Keep Safe and Travel On: Tips for a fraud-free holiday - By Ade Ashaye You could be lying on the pristine beaches of Phuket this weekend, or trekking along the Great Wall of China the next. With budget flights on the rise and an ever abundant array of attractive travel packages on offer, getting away...
Brand Profiling: An Essential Publicity Strategy #TheInsider
By Adeolu Isadiran Either weak or strong, every business has a brand. Some of the global brands in the world today started weak and unrecogonised but grew overtime to become world renowned. A brand is the idea or image of a specific product or service that consumers connect with by identifying the name, logo,...
#theInsider Is the Digital age a threat to traditional media?
THE WONDERFUL WORLD OF PR By Abiola Olaonipekun Sometimes ago, we had a debate in the office titled “Do you have to use traditional PR methods to drive social media?” Obviously the PR arm was for the motion while the digital arm of the company strongly believed that digital media does not need traditional...
Eko Atlantic City and what it reflects
By Mrs. Erejuwa Gbadebo, CEO, Broll Property Services Ltd (Nigeria) Property development provides many benefits to any discerning economy; more than just providing accommodation and shelter to the people of a state, it drives economic growth, with its effect felt in other areas like telecommunications, banking, insurance and retail. Indeed, one only needs to look...
The rise of Retail Business in Nigeria #TheInsider
By Efosa Aiyevbomwan The Nigerian economy is growing, and this is leading to a demand for quality housing and other related real estate infrastructure, including adequate shopping centres, which form the basis for retail businesses to thrive. Retailers are critical economic agents who help to create demand because of their affinity with both the consumers...
Public Relations and government
By Efosa Aiyevbomwan Governance and communications have always gone hand in hand. The famous – and not so famous – leaders in world history have all relied on oratory and literary dexterity in galvanizing and leading their people during trying times – Winston Churchill, the legendary British Prime Minister, mobilized his people during World...
THE WONDERFUL WORLD OF PR
By Alima Atta How do we get our names in print? There are several tools and I have taken time to describe them as simply as possible. A press release is a write up usually of 1 – 2 pages of A4; it is time bound and announces news about your company or product. It...