5 (ridiculous) social media job titles—exposed!
Titles. Lord knows we love them. I’m guilty of hoarding a few of them. My favorites are “Christa McAuliffe Middle School’s Student Body President” and “Kappa Delta’s Funniest Sister Award.” After all, titles—especially as they pertain to our work—provide a sense of value and appreciation. However, it’s often alarming to see the onslaught of individuals...
5 little-known, powerful LinkedIn tools
In a recent study of 5,000 B2B and B2C businesses, HubSpot found LinkedIn was 277 percent more effective at bringing in leads than Facebook and Twitter, with a whopping conversion rate of 2.74 percent. Yet, many businesses ignore LinkedIn. This under-used tool offers businesses the opportunity to create real results, but many organizations don’t use the network...
10 Google tools you (probably) never knew existed
It feels like Google launches a new product every time I turn on my laptop. And they tend to fit into two distinct categories: 1. Incredibly useful 2. Incredibly bizarre Fortunately, most of these products are free so we’re not in much of a position to complain. After some lengthy research, I was surprised by...
The true meaning of common buzzwords
Entrepreneurs have a language of their own. In an effort to be help us understand what exactly those men and women are saying, Udemy and Column Five Media created “The Founder’s Dictionary,” an infographic that defines 35 buzzwords. We spend a lot of time and space on PR Daily griping about jargon and which words...
6 ways to protect your corporate reputation on social media
It takes years to build a good reputation, but only seconds to damage it beyond repair, as executives at companies from Dell to Domino’s have found out. Executives at the Senior Corporate Communication Management Conference in New York echoed this sentiment when they discussed social media and corporate reputation, and how to embrace the new...
12 key things to measure on LinkedIn
Measuring your progress on LinkedIn will help you stay on track and reach your goals. And LinkedIn can be an elephant—we all know the only way to eat an elephant is one bite at a time. Are you measuring those bites? There are two types of metrics you can measure on LinkedIn: qualitative measurements and...