How to sell goods and services on Facebook and Pinterest
A couple interesting stories made headlines over the last week or so. GM announced that it’s going to cease buying Facebook ads. Shopify (a provider of back-end e-commerce services for e-tailers) released an infographic about increases in sales driven by Pinterest. By now, we all know that the hard sell doesn’t work in social media....
What’s missing from Twitter?
Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin. While some might argue that 140 characters are hardly enough to convey a message, countless others on Twitter think the cap on letters and spaces is the ideal muzzle for the longwinded....
7 sports teams that are scoring big with social media
When you think of sports fans, passion is one of the first things that comes to mind. When you think of active social media participants, passion comes to mind just as quickly. This is both a blessing and a curse for sports teams. When things are going well for a team, social media channels provide...
Inbound Marketing: Business in Nigeria Just Got Better
Inbound marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and its products. Inbound marketing is becoming widely accepted because it complements the way buyers make purchasing decisions today – using the internet and related media to learn about the products and services that best...
The 4 stages of understanding Twitter
Culled from PR Daily At last count, Twitter had more than 465 million accounts, and it was growing at a faster clip than Facebook. Whether you joined Twitter when it launched or are just getting started, this infographic about the stages of “getting” Twitter from the blog and far away will resonate—even if the Fail...
McDonald’s exec: ‘You don’t control’ social media
Social media has a universal truth, according to Rick Wion, director of social media for McDonald’s U.S.A. “You don’t control things. You can only hope to steer things in certain directions.” Over the past few years, McDonald’s has aptly maneuvered the social-media steering wheel. Despite a wrong turn here and there, its video campaigns, hashtags,...
A complete guide for brands on Instagram
What if I told you there’s a treasure trove of user-generated content and consumer insights at your fingertips—all for free? You can find it on Instagram. And if your brand is in the social media space, Instagram should be part of your daily vocabulary. The photo-sharing app launched in October 2010, and in April, Facebook...
The 4 stages of understanding Twitter
At last count, Twitter had more than 465 million account, and it was growing at a faster clip than Facebook. Whether you joined Twitter when it launched or are just getting started, this infographic about the stages of “getting” Twitter (which we originally featured on PR Daily in February 2011) from the blog And Far Away...