Royal Philips today launched its “Buy Original” campaign in Nigeria

Philips wants to put consumers in a position that they are confident that they are purchasing an original Philips product.

According to local media reports the Standards Organization of Nigeria  stated that in 2011, about 85 percent of goods in circulation in Nigeria were substandard and counterfeit. As of 2014, the level has gone down to 40 percent (in certain industries) which still implies that out of every 10 products, four are counterfeit.

Philips is setting up a dedicated website where consumers can send queries or feedback and also where they can find details of genuine v/s counterfeit products as well as details of all Philips authorized distributors.

Steps consumers can take to identify Philips original consumer products:

  • Look out for the Hologram “Original” Sticker on the packaging of Philips consumer appliances and Philips AVENT baby products.

When purchasing Philips lighting products:

  • Make sure you find the unique code on the Security Label which will be on the box. In Nigeria, you can SMS the 16-digit code to 20822 to receive verification of the product’s authenticity.

Sesema PR

Sesema PR is a leading PR Consultancy in Nigeria headquartered in Lagos, with a subsidiary in Accra, Ghana. Sesema's dedication to the improvement in PR practice in Nigeria has led to the MD receiving an award for her contributions to PR. She is also the treasurer of the PRCAN. Sesema is affiliated to Edelman, the world's leading, independent PR firm.

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