The verb is the powerhouse of your sentence. Choose clear, active verbs instead of throwaway ones. I hereby call for a ban on the following verbs from corporate writing, press releases, social media, and websites. Try these alternatives instead.
Instead of … | Try … |
accompany | go with |
ballpark | estimate |
commence | begin |
consolidate | join |
dialogue | talk |
disambiguate | clear up |
disseminate | give, send |
endeavor | try |
enumerate | count |
facilitate | lead, help |
ideate | think |
implement | carry out, start |
incentivize | motivate |
interface | talk |
leverage | use, take advantage of |
modify | change |
operationalize | start, use |
optimize | improve |
peruse | read |
promulgate | issue, publish |
regarding | about |
renumerate | pay |
synergize | work together |
utlize | use |
Readers, what verbs would you ban?
Source: [PR Daily]