January 5, 2015
Press Release
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Ralph Lauren’s latest and most luxurious fragrance, Polo Supreme Oud launched recently in Oriental hotel, Lagos. The ambience of the evening depicted luxury from the tasteful décor down to the elegantly dressed ushers and waiters. The olfactory experience was made truly unique by the ballet troop gracefully handing out branded scented cards to the guests who discovered the fragrance in an unforgettable manner.

Ralph Lauren is a man of many facets. Being the incarnation of the American dream, his fashion concepts season after season are influenced by fantasies of luxury travels and exclusive standards. Like Ralph Lauren Fashion, POLO SUPREME OUD transports the consumer to the most exotic places around the world.  It embodies the essence of elegance, refinement and quality and captures the ultimate expression of luxury in a fragrance. “My vision was to capture the smoky, hypnotic scent of oud wood burning in a fragrance.” said- Carlos Benaim, Perfumer. 

“We are pleased to launch the fragrance this Christmas exclusively at Essenza. Nigeria is a very important market and with POLO Supreme OUD, we intend to answer the needs of men and women, who prefer a more robust, intense and intriguing fragrance. POLO SUPREME OUD brings the ultimate expression of luxury with supreme quality, supreme craftsmanship and supreme intensity.

The luxurious night ended in style and guests departed really excited from a perfectly orchestrated event.

Sesema PR

Sesema PR is a leading PR Consultancy in Nigeria headquartered in Lagos, with a subsidiary in Accra, Ghana. Sesema's dedication to the improvement in PR practice in Nigeria has led to the MD receiving an award for her contributions to PR. She is also the treasurer of the PRCAN. Sesema is affiliated to Edelman, the world's leading, independent PR firm.

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